Drive Your Channel Productivity Globally

The only thing that is consistent in the competitive landscape of the global marketplace is that things are constantly changing. While supply and demand will constantly shift, the one thing that won’t ever change is the need to implement strategic selling techniques. Strategic selling is about learning to focus your formal and informal initiatives to gain new business in your prospective market. While we have all read countless tips  for strategic selling initiatives, it’s interesting that most people forget the two main goals of any sales process. The first goal is simple: Get into the head of your customer. As a salesperson, you need to understand your target market inside and out. Goal number two is a bit harder: Create a sales strategy or recipe with a process that is always visible, logical and repeatable for continued success. Keeping those two primary goals in mind, let’s take a look at five frequently overlooked strategic sales techniques that can greatly add to your sales game and help you improve yo