Drive Your Channel Productivity Globally

Inbound marketing is all about bringing in leads. Right? The whole purpose is to drive demand and begin communication with prospective buyers of your product(s) or services(s). In discussions of inbound marketing best practices, a lot of attention and strategy is aimed at driving more traffic to your website. Get more outreach, appeal to a broader audience and get the right people to come to you! Everybody wants to get more traffic to their content and website, but a critical focus that is often overlooked is converting those people once they DO come to you. What is the point of opening the flood gates and having crowds of people stand in your lobby if all they do is mill around and refuse to enter your offices and talk to you? The goal of lead generation is conversion—getting people to take action and reach out to you. Driving loads of new visitors via inbound marketing is necessary, but the most important prospects are those who are already on your site! So, if you think of new traffic as your gold currency