Drive Your Channel Productivity Globally

Let’s begin this discussion by taking a stab at defining through-channel marketing automation (TCMA). What does it really mean? Basically, it’s about enabling channel partners to generate leads by using marketing assets and a set of marketing tools provided by a vendor or company. The entire purpose of through-channel marketing automation is to enable partners to create brand presence by leveraging the vendor brand and associating it with their own brand, and then driving demand for a set of solutions that include offerings from the vendor. For a through-channel marketing automation (TCMA) platform to be successful, it must have a core set of application modules. In this article, we’ll take a look at what each of those application modules must be able to do and how they can help you automate processes to drive profitable growth at both the local and the global level. Before you can begin to market through partners and make them aware of the campaigns and assets and tools are available, you need to be able to