Drive Your Channel Productivity Globally

Over the past decade or so, many companies selling to the channel have invested in some sort of marketing automation tool or platform for their channel activities. More recently, over the last five years or so, many of these vendors have come to realize that a direct marketing automation platform doesn’t work that well for a multi-tenant, channel-based marketing infrastructure. As a result of that, several large organizations—especially in the technology space—have begun to invest in channel marketing automation infrastructure. Most first-generation channel marketing automation platforms had some form of email tool, a web syndication tool and some basic event capabilities. However, buyers have moved online rapidly, and the ability to deploy a complete integrated set of tactics has become absolutely essential for any channel marketing automation platform to be successful. The next-generation platform—such as ZINFI’s partner marketing management platform—provides a core set of capabilities that not only make it