Drive Your Channel Productivity Globally

Rock and roll musicians, and the industry that has grown up around it, have always been perceived as trailblazers. Innovative ideas and expression have always been a big part of the development of popular music, and getting broader acceptance has been a challenge that has motivated musical acts and performers to come up with new ways of getting the word out. One important marketing method that grew out of the music industry is the use of loyal followers to help spread the word about a band or act. That’s where the concept of the “street team” came from, after all—and if you really think about it, this was one of the first true forms of channel marketing. What is a street team? In the music industry, it’s a group of fans and followers who help spread awareness of a performer or act through local and regional efforts. Corporations and major brands are now starting to pick up on the concept and develop their own “street teams” to help promote and market their own products. Let’s take a look at what makes up a st