Drive Your Channel Productivity Globally

Selling via an indirect sales channel is never easy, especially if you are trying to do it at a global level with multiple product lines catering to all kinds of verticals. The complexity of managing such a channel can be overwhelming, and that complexity can also make it really hard for partners to do business with the vendor. This is where purpose-built partner relationship management (PRM) software can help. In this article, we will explore how PRM software can significantly enhance the ease of doing business for a vendor’s partner base. Before we discuss the benefits of PRM software, however, let’s explore some of the core challenges partners face as they do business with a vendor selling through the channel. Complex program and partner relationship management requirements – Most vendors selling through the channel have built their channel program over the years, and the cost of change and/or the fear of change have prevented vendors from simplifying their channel programs. The combination of program c