Drive Your Channel Productivity Globally

The partner portal is possibly the single most important tool for a vendor selling through channel. While channel programs, policies and people are all very important ingredients for partner relationship management, in our digital world a properly built, state-of-the-art partner portal can make the difference between a successful channel program and one that fails. However, the majority of partner portals today never realize their full potential of serving the needs of the channel partners and enabling a vendor to scale its business globally. Why is that? Let’s examine some of the primary reasons behind this failure. Portals are not localized. Most companies that are selling globally today may have some localized web content, but typically the user interface of the partner portal is not localized. As a result, partners that are more comfortable doing business in English are absolutely fine, but in countries where English is a secondary language or where partners are simply not comfortable using English, th