Drive Your Channel Productivity Globally

Most companies selling through the channel want their partners to generate demand for them. However, now that the world of marketing has gone digital and marketing has evolved into a science, it is quite difficult for most partners to drive marketing activities and generate demand in a consistent fashion. This is where through-partner marketing software (TPM) becomes essential. Through-partner marketing software can significantly streamline demand generation activities by allowing a vendor to load a set of campaigns into a portal where partners can log in and easily carry out demand generation activities. Typically, most through-partner marketing software comes with a basic set of tools for specific activities like search marketing, social marketing, email marketing, event marketing and content syndication. The key for a vendor is to make sure that campaigns loaded into a through-partner marketing software platform are complete and effective. Partners generally do not like experimenting with new campaigns, b