Sunny Side Up
Ep. 149 | How to build and run a global Demand Gen Strategy at scale. Ft. Cynthia Stephens, Lionbridge Technologies
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:32:36
- Mas informaciones
Informações:
Sinopsis
In this episode, Cynthia Stephens talks about How to build and run a global Demand Gen Strategy at scale. She differentiates Localization, globalization and internationalization. Cynthia describes her journey at Lionbridge developing the global demand generation strategy and shares her learnings to other demand gen marketers on going global. Contact Cynthia Stephens | Follow us on LinkedIn.
