Saas Breakthrough

Meet Megan McMullin, Outreach Lead at MeetEdgar - a social media posting tool for small businesses. Megan has worked in marketing and customer support at a variety of startups around Denver, Colorado. In this episode, you'll hear the story of MeetEdgar, a product created out of need in a specific vertical. You'll learn about building educational content that links back to the product, about using community-based ads for retention and activation after the point of buying, and the power of partner promotions and paid partnerships. And finally, real-world social media advice for 2021. Enjoy!Notes:- 03:15 Helping Simplify & Amplify Messages On Social Media Networks     - 05:20 How To Get Really Good Word-Of-Mouth Marketing   - 06:15 Focused On Being The Tool For Solopreneurs And Small Business Owners     - 08:55 Using Educational Content That Links The Things Being Taught Back To The Product- 11:05 Improving User Experience (UX) With Screenshots Of All The Product   - 12:55 Tracking Conversions From Education