Saas Breakthrough

Meet Fiona Stevens, Head of Marketing at LoyaltyLion, a data-driven loyalty and engagement platform for fast-growth ecommerce merchants. She has over ten years’ experience in Marketing, having worked in-house and agency side across functions including PR, SEO and content.In this episode, you'll hear about what it's been like in e-commerce with 10x marketplace growth in one year from COVID. You'll learn about finding creative tweaks to marketing concepts, how to know when to plan for standard KPIs vs brand affinity KPIs, and about building interdepartment communication with a "content champion". And finally, you'll learn about finding the MVF ideas to launch in your business. Another phenomenal guest, enjoy!Notes:- 02:50 Helping Businesses Use Their Loyalty Data To Increase Customer Engagement And Retention- 04:40 Engagement Will Become An Even Bigger Challenge For Ecommerce Brands- 08:20 The Ecommerce Espresso Webinar Series Initiative- 10:25 Webinar Shared-Promotion And On-Demand Recordings- 11:10 The Right