Behind The Media

Russel Howcroft, an industry veteran who this year celebrates a decade on The Gruen Transfer, the hit ABC advertising panel show, says the dynamic has shifted among business clients coming to consultancy firm PwC to seek insights from its CMO advisory consultancy. Howcroft, who is also PwC chief creative officer, tells The Australian’s Stephen Brook that the digital media business is maturing. He also lifts the lid on how the Gruen program changed his life.   See omnystudio.com/listener for privacy information.