Saas Breakthrough

Meet Austin Distel, the Director of Marketing at Proof, a social notification app to build trust on your website that dramatically helps increase sales. As employee #1 and the Director of Marketing, Austin explains the steps they took to go from launching with zero funding in March 2017 to a projected $1.8m/ARR (and growing) as a completely bootstrapped company. Now as part of Y-Combinator, the team is expanding their marketing and working on their ultimate goal which is to humanize your online experience. On this episode, we discuss a ton of great content. We deep dive into the initial steps to get Proof off the ground, their initial customers, the one tiny change that caused explosive growth early, and their unique approach to paid advertising that has scaled their profits through the roof. 03:20: A Quest for Authenticity in Online Marketing 06:11: The Master Plan Behind Proof 08:31: Your Persona Evolves Along Your Business 10:06: Achieving Focus For Growth By Merging Companies 12:19: Creating A Product to