Saas Breakthrough

Meet Sançar Sahin, the Director of Marketing at Typeform, a conversational, engaging data-collection platform (but they are so much more) now sitting at 1.3M/MRR. In this episode, Sançar drops a TON of value, explaining their unique culture and long-term thinking around content creation, conversations, and marketing initiatives. It all stems from what Sançar has dubbed the SURF method, but explodes into all areas of the company and has been one of the driving forces for the huge growth over the past two years at Typeform (growing from around 200k/MRR to 1.3M/MRR). We also explain how they use Marketing as an MVP, what the new alignment is for marketing and their KPI's, and finally, where he feels marketing is going in 2018. Enjoy. 03:13 Sançar Joined Typeform With Marketing 100% Driven By Virality 08:09 First Goal: Create a Brand Ecosystem 09:41 Creating a Blog With Thought Leadership Style Content 10:33 Learning By Experimentation 12:32 Defining First Your Values as a Content Team 13:53 The One With The Or