Saas Breakthrough

Meet Shayla Price, the Growth Content Marketer at Customer.io and previously part of Drip, Kissmetrics and a number of other amazing SaaS Companies. In this episode, Shayla breaks down her hub and spoke approach to content marketing for strategic iniatives with content, how to align your goals with your content, and the true power of "user generated" content that most marketing teams totally miss. This is super helpful for anyone planning on creating content and wants to super-charge their content to the next level. Shayla's years of experience shines through as she drops nugget after nugget of great content! 02:40 How Shayla Started in The World of Content Marketing 05:41 Initial Goals for Campaigns 06:19 Writing Content for a Purpose 07:25 Being a Muse for User Generated Content 09:11 The Real Magic Happens After the Campaign Is Over 09:44 Strategic Content Generated Post vs User Generated Content 10:56 Mapping Out the Pieces 13:14 Placing Content Along the Customer Journey 14:00 What Exactly To