Saas Breakthrough

Meet Spencer Mann, the VP of Growth responsible for all areas of marketing and growth at LucidChart. In this podcast episode, we go through a variety of different tests that were ran over the past few years (they literally run up to 200-300 marketing experiments per year), the challenge to find the proper customer segments and personas for maximum growth, and the system they use to create dialed in hypothesis for all their new marketing experiments. This is an amazing episode, enjoy! 03:58 Jumping into Early Startup Mode with Two and Half Million Customers 06:06 The Challenges of Prioritizing Activities Without A Customer Persona 08:34 Segmenting and Optimizing for Regions, Persona Types or Channels 09:39 Initial Wins: Integrations and Nailing SEO and PPC 10:36 What Makes a Great Hire for SEO 11:01 Forecast and Goals 14:19 Success Rate On Experiments 14:45 Experimenting with Local Currencies for Regions and Pricing 18:20 Experimenting with Positioning Pricing on a Page 20:57 What Growth Initiatives You Shoul