Saas Breakthrough

Meet Ed Shelley, the Director of Content at Chartmogul - a software built to help people build a better subscription business, through data. The Chartmogul team decided early on to double down on content and create campaigns that have paid off huge dividends as they grew. Ed joined as the first full time employee and together found strategic KPI's that drove their huge revenue growth. 03:22 Joining the Team at ChartMogul 04:06 Evolving Product with Same DNA 05:03 Graduating Target Customer with Features 06:05 Changing Marketing from Targeting One Persona to Different Personas 09:09 First Investors Advice: Hire First a Content Focused Person 10:05 Content Marketing Process and Building Momentum 11:33 The Library Of Content that Keeps Paying Back 12:39 Focus on Metrics Around Engagement 15:00 Wins: Downloadables and Pretty Large Analysis Posts 17:53 Guiding Principles: Got To Be Useful for People 18:49 Strategies for Syndication for Content Generation 20:46 Email Marketing and the "SaaS Roundup" 23: