Saas Breakthrough

Meet Aaron Krall, an onboarding expert and founder of the SaaS Growth Hacks Facebook group (one of the top SaaS groups for founders). Aaron's past work as a marketer helped him surge into the SaaS space finding a big hole for most SaaS marketing teams - onboarding. He was able to bring his understanding of customer research, benefit driven marketing, and powerful email testing to create high converting onboarding and activation campaigns for SaaS companies. In this episode, we take a look at what exactly his system looks like and why he has created it the way he has. There's a TON of actionable items in this episode and highly recommend you listen a few times to notate all the nuggets of wisdom. 02:57 How Aaron Found His Way into the SaaS Space 04:19 From Local Hands-on Sales to SaaS Hands-off Sales 05:21 First Understand Your Audience 07:01 Onboarding is More Than The Emails Text 09:00 First Figure Out the Foundation 10:36 Getting Really Good Feedback from Ideal Paying Customers 12:28 Keeping a Pulse on Wh