Saas Breakthrough

Meet Ty Magnin the Director of Marketing at Appcues. In this podcast episode you'll hear how Ty uses brand as a primary differentiator and than doubled down on content marketing early to grow Appcues (which is now at $8M in ARR). We also go over how they create a solid UX based on honest feedback from their drunk users testing events and the importance of their User Onboarding Academy. Find out also which the right moment to start hiring a marketing team. 03:40 How Ty Went From User To Team Member 06:31 Doubling Down on Content Marketing 07:59 An Acquisition Approach 10:16 Results Focused and KPIs Evolution 11:48 Laser Focus to Umbrella Expansion 13:49 Challenges Of An Evolving Brand 15:16 Segmented Sales 16:17 Drunk User Testing 19:00 Big Win: Building a Team 20:19 The Right Moment To Start Hiring a Marketing Team 22:52 Product Market Fit and Scaling 23:50 Bottom Up Focus Strategy 24:15 Lightning Questions