Saas Breakthrough

Meet Kasey Bayne, part of the marketing team at Olark live chat, the most beautiful and effective way to talk to your customers for sales and support. In this podcast episode, you'll hear about the mindset shifts you need to make to create and build strategic partnerships, like Olark has been doing, as well as, re-thinking the experimental techniques Kasey's team been implementing to win in a super competitive market. We also find out how they were able to scale up from word of mouth marketing using automation and centralized communications and Kasey gives us her best tips on where to find the expert advise you really could use. 03:40 What Olark Live Chat Does 04:10 Joining Olark With 10k Paid Customers and Great Culture 06:27 The First 10000 Customers 07:36 From Word Of Mouth To Automation and Centralized Communications 10:08 Narrowing Down On User Problems, Case Studies and Website Redo 14:18 Paid Traffic: Embracing An Experimental Mindset 19:12 Defining Baselines For The Experiment and Data Analysts 21:20