Saas Breakthrough

Meet Claire Berge, the Director of Marketing at Brandpoint, a content marketing agency that gives marketing and PR professionals the tools and platforms to tell their stories. In this podcast episode you'll hear the exact steps Claire took to grow from the beginning their SaaS platform Brandpoint HUB, a content marketing platform and how they discovered the brand position, the customer profile, and a segment that would work for growth for both the agency and the SaaS platform. You'll find out about her winning strategy with networking and strategic partnerships that have been their number one source or number one winner for growth, learn from their failed marketing experiments with different channels and what Claire believes is changing with brand and how brand works and the wins for content marketers. 04:50 Joining As 1st Marketer with No Active Users 06:16 Digging Into Target Market Research 08:15 Brand Research to Unite Agency Services and SaaS 09:10 Starting With Paid Traffic to Generate Free Trials 10:2