Saas Breakthrough

Meet Neil Roy, Head of Marketing for FusionCharts, a JavaScript charting library for Developers. Neil has 6 Years in Marketing, with a deep focus on Digital & SaaS marketing. This episode has a unique format and is a bit longer than usual. The goal set for this episode was to outline what FusionCharts' marketing plans are for the next 3 or 4 months, so you get to see the process that went into thinking and organizing these objectives and then we'll circle back later on, on another episode, to go back through experiments run, all the wins and losses and any major lessons learned. Neil brought so many details and so much transparency to what they're doing, that you're absolutely going to love this episode. Notes: 03:38 FusionChart's Roller Coaster Journey So Far 07:50 Revamping Marketing: Understanding The Buying Cycle and Personas 11:41 Using the JTBD Framework 12:47 Creating a "mini playground" Website 16:12 The Step-by-step Process of Website Revamp 18:15 The New Goals and Initiatives in Marke