This Pint Has 20 Ounces

It’s your friend when you have no friend at the bar, it’s the local arts and culture magazine you find at every cool place in town… it’s Beatroute Magazine, and this episode we talk with the magazine’s Associate Editor and Founder Brad Simm about the publication’s scrappy beginnings and exciting future. Beatroute was founded by Brad and a former student of his at MRU, Glenn. At the time it first started popping up in cool venues and spaces across Calgary the now defunct FFWD was still a staple in the world of free arts & culture magazines. Jonathan wants to get to the bottom of what Brad and Glenn did right to not only survive when FFWD could not but continue to thrive today. This was likely because of their difference in business model - FFWD followed what Brad describes as “the old model,” which meant a full writing team where-as Beatroute had simply started out as a DIY rock n roll magazine they were all doing for beer money. Today Beatroute’s reach is wider than ever. Brad explains the process of bein