Saas Breakthrough

Meet Theresa O'Neil, the CMO for Showpad, the world's leading sales enablement platform. As the CMO of Showpad’s global marketing team, Theresa is responsible for increasing awareness, generating leads, and supporting all channels to grow revenue. In this episode, you'll hear about the stellar year of growth that Showpad had, growing from 30 to 150 employees and the lessons learned from their global expansion. You'll learn about the key experiments that have helped them drive growth over the past twelve months. And what they have learned from new market opportunities; including the lessons, the mistakes, everything. And finally, you'll hear where the sales enablement industry is headed in 2019 and beyond. Enjoy! Notes 03:10 The Sales Enablement Space Has Exploded Worldwide 04:10 Building Out the International Side of the Business 05:20 Cracking the Code of Prioritization 06:20 The Importance of Aligning With Sales on Priorities 07:00 Mixing Digital and Events by Region 08:20 The Transform Conference 09:40 Co