Saas Breakthrough

Meet Marcus Svensson the Head of Growth at Albacross, a software that makes B2B lead generation easier. Marcus has a background in mathematics and previously founded Marketplace Startup. In this episode, you'll hear about Albacross’s journey to create the best free lead generation tool ever and the marketing pivot that took them from a free tool into a paid tool. You'll learn the marketing lessons from a freemium model and then from a paid model, and the transition that was necessary to get there. And finally, you'll learn Albacross’s secrets to maximizing your results with lead generation. Enjoy! Notes: 02:50 Focusing On Making B2B Lead Generation Easier 06:05 The Story Behind Joining The Company 08:20 The Evolution Of The ICP 11:20 Swapping From Free To A Paid Model 13:10 Doing Facebook Advertising 16:55 The Importance Of Setting Up Processes For Growth 18:35 Making The Decision To Focus On Content Marketing 19:55 Content Promotion Strategies 21:45 Link Building Tactics 22:20 The Lead Estimator Tool 24:00