Saas Breakthrough

Meet Pinja a Content Marketing Strategist at Advance B2B, where she helps B2B SaaS companies crush their growth goals with customer-obsessed content and brand marketing. In this episode, you'll hear how exactly Advanced B2B has become a leading agency for SaaS content marketing. You'll learn the exact positioning and messaging system that Pinja uses to find killer content, what you need to think about when coming up with your content strategy and why focusing on frameworks can actually hurt your marketing efforts. And finally, you'll learn what Pinja is seeing working well in content marketing moving into 2020. Enjoy! Notes: 03:05 Helping SaaS Companies Get Measurable Results From Marketing 03:50 Having The Right Kind Of Customers Is The Best Way To Prevent Churn 04:35 Starting By Really Defining What The Specific ICP Looks Like 06:35 If You Gate Some Less Than Great Content, You're Not Gonna Get Any Sales From That 07:35 Joining As The Second Member Of The International Team 09:20 The Positioning Problem Wi