Saas Breakthrough

How nDash Successfully Boostrapped their SaaS by Leveraging Virality, Onboarding, and Education

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Sinopsis

Meet Michael Brown the CEO and founder of nDash, a content creation platform backed by the world's top writers. In this episode, you'll hear how nDash evolved from Mike's freelancing business to a thriving SaaS company. You'll learn about the priority process of marketing to users and consumers at the same time, even when bootstrapped, the referral strategies that attracted great writers to the nDash writing team and the marketing language required to attract the right agencies and businesses. And finally, you'll learn what's next for nDash looking into 2020. Enjoy! Notes: 02:45 Helping Agencies And Companies Scale The Written Content Creation Process 03:45 Pivoting From Agency To SaaS 04:30 Leveraging Early Business' Data To Find The Right Direction To Launch The SaaS 05:45 Knowing The Use Case You're Going After 08:15 Marketing To Writers By Creating a Platform That Empowers Them More Than Elsewhere 11:15 Creating Education Content To Help Users As They Signed Up 13:20 Adding a Referral System As Part of T