Saas Breakthrough

Meet Mikko Luhtava, the Head of Marketing at Vainu, a real-time company data provider for salespeople and marketers. Mikko has been working in tech marketing and sales for 7+ years, in both Europe and the U.S. In this episode, you'll hear how a change in their target ICP created data points for a company rebrand and then we discuss the lessons learned in rebranding a scaling SaaS company. You'll hear about the changes happening in both inbound and outbound marketing using data and the sales flow that Vainu uses to identify the right prospects at the right time. Finally, you'll learn the best way for U.S. companies to scale into the European market. Enjoy! Notes: 03:00 Helping Companies Have Personalized Conversations That Ultimately Close More Business 05:25 Joining The Sales Team On The Way To Building A Marketing Team 06:45 Using The Data To Be Better Sales Persons 07:45 Changing ICP As People Now Sell A Bit Differently 09:40 A Full Rebrand To Look And Feel The Part As Well 11:15 Starting The Rebranding P