Saas Breakthrough

Meet Garrett Mehrgutt, the co-founder and CEO of Directive, a next-gen software performance marketing agency. In 2019, Directive ranked in the top 500 in the Inc. 5000 fastest-growing companies in the U.S. In this episode, you'll hear how Directive was born and found its footing in SaaS. You'll learn how you probably need to reset your traffic expectations, the approach for SEO that creates positive ROI, why vanity metrics can destroy your pipeline, and different approaches for scaling SEO. And finally, you'll learn about SEM ideas for 2020 and beyond. There are lots of hidden nuggets in this episode, including a little tactical tidbit to drastically lower your CPA and skyrocket your results. Enjoy! Notes: 03:25 The Journey To A High-Touch Model Working With SaaS 09:50 How SaaS Should Approach SEO To Have Positive ROI 12:30 Using Really Strong Product Positioning And Messaging 13:55 Looking At Opportunity Cost Not Lead Cost 15:30 The Right And Wrong Approach To Scaling SEO 19:10 Reset Traffic Expectations Ba