Saas Breakthrough

Meet Christian Yates, VP of Marketing at Platform.sh, the end-to-end web platform for agile teams. With a 20+ year career in software, he's built products and teams for media companies, worked for rocket scientists at NASA, and developed SaaS and open-source software businesses in engineering and product leadership roles.In this episode, you'll hear about the marketing message challenges and wins for a wide-market product, the rise of data-driven technology for marketers, how to organize marketing goals in a product type fashion, and the agile marketing methodology that Chris loves.And finally, we look forward to 2021 and talk about the marketing challenges that lie ahead. Enjoy!Notes:- 03:30 Taking Away Invisible Work To Allow Teams To Refocus On Creating Value- 06:20 Storytelling and The Right Messaging For Different Segments- 08:30 Focusing On Larger Scale Enterprise Customers- 09:30 Customers Tend To Be Sticky Across The Board- 12:00 Looking At Tech Tools From Different and Complementary Levels- 14:10 Inv