Saas Breakthrough

Meet Nick Dimitriou, Head of Growth at Moosend - a highly competitive Email Marketing and Marketing Automation platform. Nick has experience with running different teams, both for organic and paid acquisition.In this episode, you'll hear about standing out with a marketing automation platform in a red-competitive ocean, building the industry-specific marketing pages you need to rank well, SEO secrets for crushing the SERPs, and lessons from a scaling affiliate platform. And finally, you'll learn the skills and frameworks you need to drive the correct affiliate traffic. Enjoy!Notes:  - 02:50 Offering Email And Marketing Advanced Automation Features    - 04:45 Joining As The First Hire Of The Growth Team     - 05:30 Using Customers Feedback To Build Out The Platform To Better Serve The ICP       - 08:15 Adding Industry-Specific Landing Pages To The Website    - 10:15 Creating Listicle Articles For SEO       - 14:55 Outpacing Hardcore Affiliate Marketeers Doing SEO    - 16:40 Growing The Affiliate Program    - 2