Well Made

Sara Hicks believes that the future of e-commerce is personalization via data, and to offer that, flexibility is key. Reaction Commerce is a versatile, real-time, open source, solution. From managing inventory to product pages and purchases, the platform is ever-evolving and scales up with your business. On this episode of Well Made, Sara talks to Stephan about how she built Reaction Commerce, fostering communities, why the platform will always be open source, and the future of e-commerce.