Well Made

Blending her experience in business development and marketing with a healthy dose of ambition, Daily Harvest CEO and founder, Rachel Drori, acquired over 100,000 customers in just three years. After challenging herself to eat healthier, Rachel realized the problem: eating healthy takes time. Daily Harvest is the direct-to-consumer solution, using the freezer as a tool for convenience. She started out in a test kitchen, filling smoothie cups on her own, and now she's expanding her product line to bowls and sundaes using a cold supply chain, and a network of organic farmers. On this episode, Rachel talks about reframing the freezer, fighting food fatigue, cutting through the noise of the grocery industry, and staying hungry as they scale. Links and images from this post are on the Lumi blog