Nir And Far: Business, Behaviour And The Brain

Nir’s Note: This post part of a series on cognitive bias co-authored by Nir Eyal and illustrated by Lakshmi Mani. Discover other reasons you make terrible life choices like confirmation bias, hyperbolic discounting and distinction bias. There I was, sitting in a packed movie theatre. I waited two years for this sequel and I’ve got enough popcorn and diet soda to last me a full three hours. Fifteen minutes into the movie, the hero and villain are facing off for the first time when a lady bursts into the theater. Trying to find a seat, she awkwardly tries to squeeze into the middle of the row in front of me blocking the best part of the movie. “What a rude and inconsiderate person!” I think to myself as I dodge her body when she scuffles by. You can read the Nir and Far blog post on: Fundamental Attribution Error: Why You Make Terrible Life Choices https://www.nirandfar.com/fundamental-attribution-error/ Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If yo