Inner Sircle

Facebook Group Best Practices Give your group a catchy and effective name Choosing the right name is one of the most important steps when creating your Facebook Group. Make sure your group name reflects the people who will be engaging with it every day. Define the What and the Who of your group. What is it?: A community? A hangout? A support group? Who is it for?: Fitness experts? Personal trainers? Dietitians? Make sure to include keywords geared towards your niche audience, because Facebook acts almost like a search engine with this. For Rethink, we decided to name their group Project MOM-entum that would be a place for moms to come and share content and stories about their favorite topic, their kids! Understand your target audience What are they passionate about? What do they have in common? What are their goals, dreams, and aspirations? What would make them feel like they’re part of a community? Knowing all of this early on will help guide you when posting and engaging with your group members. Make them f