Inside Welsh Sport

Sport Wales' Head of Insight and Policy speaks with Dr Larissa Davies about her research approach to demonstrating the value of sport.Larissa is a Reader in Sport Management within the Sport Industry Research Centre (SIRC) at Sheffield Hallam University. Her research focuses on the economic and social impact of sport, leisure and major events. She has specialised in using Social Return on Investment (SROI) analysis to measure the value sport and physical activity, including producing the first ever SROI evaluation of Sport in Wales, published in 2018.