The Tonic

Guest: Cesar Cueva, an object designer, gallerist and retailer is also the co-founders of the uber-successful group of retail stores known as Courtesy of the Artist located in Sydney’s iconic fashion destination The Strand Arcade.Cesar is living proof that a reframe in terms of approach to a sustainable career as a creative practitioner, combined with entrepreneurial spirit IS a viable proposition.Listen to Cesar talk about the approach to the business decisions he and his life & business partner, Nina, have taken which have fundamentally redefined the traditional career path for practicing creatives. This episode demonstrates that Business is not a dirty word.