The Founder To Founder Podcast

#35 Mark Wales on seeking contact with the market

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Sinopsis

In this episode, Phil speaks with former Special Air Service officer Mark Wales about his fashion venture Kill_Kapture.Mark grew up in the red-dirt of the Pilbara, a remote desert in Western Australia. He found a sense of purpose serving with an Australian special ops unit in Afghanistan.While serving alongside some remarkable humans during 10 tours of duty, Mark spent his days in army issued combat uniform. They were highly functional, they were enduring, and they looked amazing. When Mark left the forces, he was compelled to take the best of what he learnt and experienced in the military and apply it to a life out of the ordinary.While studying at Wharton School of Business, Mark pursued a new special ops role in fashion, creating the prototype PathFinder jacket. The Pathfinder Jacket was built around the values of a sense of purpose and duty - a tribute to the work of small teams in the world's most hostile environments.The business 'Kill_Kapture’ was deployed - named after the drive, resilience and 'never