The Founder To Founder Podcast

I hate losing customers.And it’s one thing to lose customers if you sell to consumers where the universe of potential customers is high and attrition is expected. It’s quite another if your business sells to other businesses. In these companies, a relatively small group of customers create the majority of the value and it can take months, if not years, to develop those relationships.Losing one of these customers can be devastating. And in worse case scenarios losing a customer can start a chain of events that can be terminal.This issue came up in my slack channel where I support 37 entrepreneurs.The loss of the customer came about through a growing company experimenting with using sub-contracted talent to scale the delivery of its work to customers.When done well, this can be a very effective solution but in this case, the result was damaging to the companies brand and they had lost the customer.I have been in this situation before. Many have too. Losing a customer comes with shock, disbelief and a grieving p