Dear Art Producer

Melanie Trombly shares a healthy dose of energy and experience, both production and agency side; tune in for an interesting discussion covering the creative call, snail-mail, and serendipitous dogs on Instagram!   Key Takeaways [:55] Heather introduces Melanie Trombly and asks her to share how she made her way into art production from touring and selling t-shirts to catalog houses — Melanie includes some tidbits about her stint in New Zealand working in a warehouse and as a tiler! [6:04] Melanie touches on the changes she has been seeing in the industry starting with the introduction of CGI, which leads to a conversation on the benefits of knowing the many facets of production in your agency. [11:42] Melanie speaks to the importance of communication when it comes to bids; she shares the process at her agency and touches on the client education she has to do. [17:30] The creative call is so important, Melanie shares her experience of a bad one as well as how she tries to make sure everyone has the right inform