Sunny Side Up

In this episode, Brian Hession, VP of Data Quality and Innovation at TechTarget discusses key Demand Gen and Data Quality trends that will disrupt the B2B Marketplace.   About Brian and TechTarget: Brian was the President & Founder of Oceanos (acquired by TTGT.)  Brian is a thought-leader and known to be an innovator who helps companies improve their demand generation initiatives with the aim of driving maximum revenue from it. He advises teams to ensure an optimal application of data and technology to produce better results. Under his leadership, Oceanos held a market leader position for a decade. Top ten takeaways from the episode: “I spend a lot of time collaborating with multiple teams to ensure everything is optimized.” “The trend today is connecting first-party data to third-party sources to gain a richer view of the customer and the marketplace.” “Sales and Marketing are now better equipped to create robust profiles of their target customer.” “It is always crucial to keep your