Sunny Side Up

In this episode, we discuss key Growth Marketing trends with Jorge Selva, Senior Growth Marketing Manager at G2 Crowd:   About Jorge: Jorge Selva discusses his journey from the B2C to the B2B domain and shares the similarities between the two that have helped him thrive.  About G2 Crowd: G2 Crowd is one of the world’s leading peer-to-peer review websites that helps compare the best business software and services based on user ratings and social data. Top ten takeaways from the episode: “Its been fun for me to go from B2C to B2B and explore the many similarities between the two in terms of behaviors and trends.” “Communication is a fundamental issue when it comes to key challenges among marketing and sales teams for instance.” “We focus on better ways to build out profiles of our target audience to figure out which are the best personas to target.” “One of the main drivers is figuring out how to speak to your target personas and create content accordingly.” “Tools that provide buyer intent d