Sunny Side Up

John Common discusses key B2B Marketing and Revenue Generation trends with us in this episode.   About John: John is the CEO and founder of Intelligent Demand. Throughout his career spanning over 20 years, he has focused on creating measurable revenue growth, from inside the org chart, as well as a trusted agency partner. About Intelligent Demand: Intelligent Demand is a full service revenue agency that helps clients find, keep and grow relationships with their ideal customer base. Top ten takeaways from the episode: “At Intelligent Demand, we try to be the answer to the ever evolving question: what does it take to grow real revenue and bring your brand to life.” “The master trend right now in the B2B space is Account-based Marketing or Account-based Sales. Though here at ID we like to call it Account-based Revenue.” “I’m seeing a continued rise of the Sales Development function within B2B.” “Obviously, we are seeing a renewed focus on Data that’s driven by Account-based Marketing