Sunny Side Up

In this episode, we discuss top Data Management Tips and Techniques with Christopher Penn, Co-founder and Chief Data Scientist at TrustInsights.ai About Christopher and TrustInsights.ai Christopher is an established expert on analytics, digital marketing, and marketing technology. As a recognized thought leader, author, and keynote speaker, he has helped shape four key fields in the marketing industry. He co-founded TrustInsights,  a Marketing Data and Analytics Consulting in 2017. Top ten takeaways from the episode: “As a “Data detective”, you have to keep an open mind because you don’t know what is going to happen next!” “The serious problem today is that, if you don’t know where your data is or what quality it is in, you will have a fundamental problem. Adding  more data to this is not going to do anything.” “I follow the 6 Cs when it comes to dealing with data mismanagement issues!” “If your data is not in the format for both people and machines to use – there will be problems l