Dear Art Producer

Ilona started as a receptionist and worked her way up to art production — a position she has now worked in for 17 years. She shares quite a few practical tips and a lot of insights on her experience.   Key Takeaways [:31] Heather introduces Elena and asks her guest to talk about who she is, where she is from, how she found her way into art production, and what important skills are required for this line of work. [7:43] The biggest change Ilona has seen on the agency side of the industry is that the amount of work and assets that are produced has increased exponentially over the course of the last 10 years. [9:37] Shooting print only simply does not exist anymore, and Ilona understands the client’s side of things in terms of getting more for your money and time — especially on shoots abroad — but it does require everyone to be a little more knowledgeable. [11:08] Broadcast is separate in the way that they create the ad spots, but in terms of social media videos, that is more integrated into Ilona’s shoots. [12