Ai Mentors

Today’s guest Benjamin Lohnes, Principal Analytic Consultant at Epsilon. Ben is an experienced Database marketing professional with experience in developing and implementing customer relationship and customer life-cycle marketing initiatives, email marketing, customer segmentation, broad business analysis, technical end-user application training, and medium to large technical project management. He has years of experience in managing highly technical people, projects, and resources. His current focus is codifying the way in which stories are told across a variety of disciplines, with the ultimate goal being to find the common threads that can be used in organizations to tell clearer, more relevant stories that cascade throughout the organization ending with the most impactful story for the client. In the show today, Ben will tell you about: Interesting work he does at Epsilon The importance of communication and storytelling Understanding who your audience is to achieve ROI Top tips on how to