Prof Talks W/ Adam Vassallo
52. Marketing: Tapping into Social Media & Big Data w/ Dr. Abhishek Borah
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:32:58
- Mas informaciones
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Sinopsis
Dr. Abhishek Borah is an Assistant Professor at INSEAD (Fontainebleau, France) in Marketing. His research interests include how firms can use social media and big data to create customer value. The blog post for this episode can be found at prof-talks.com.
