Dear Art Producer

016: Owen Bly, Senior Producer and Art Buyer, Pereira O’Dell

Informações:

Sinopsis

Owen shares his love of the print media, as well as his love of music on this informative interview with an industry veteran. Tune in for a candid exchange on the evolving world of advertising, the Golden Age of San Francisco and an accidental Super Bowl ad.   Key Takeaways [:31] Heather introduces Owen Bly, they talk about awesome San Francisco, and she asks him to talk about who he is, where he came from, and how he found his way into art production, starting with his Honolulu break! [8:22] Owen talks about how the industry has changed during his 31-year career, from the enormous impact of technology to the way clients see the role of ad agencies today. [10:40] Heather asks Owen to dig deeper into the changing relationship between client and agency — asking what if advertising were invented today and experiential ways to stay relevant. Owen shares an example of experiential advertising at Pereira O’Dell. [13:34] Owen accidentally produced a Super Bowl ad! [15:24] How does a photographer remain relevant in t