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Imagine the world’s most awarded advertising school. Perhaps you’re picturing it housed in an imposing campus of magnificient Edwardian buildings made of stone and marble, or a gleaming high rise in midtown Manhattan. In fact you’ll find it on the top floor of a former church and nightclub in a South London neighbourhood. Its unexpected characteristics don’t end there - from the curriculum design to the class size, the mentors to the learning outcomes. It’s called the School of Communication Arts, and its Dean is Marc Lewis. In this entertaining and enlightening conversation, we talk about Marc’s personal journey from comedy clubs and tech startups to the world of education, coming back from a mental health crisis, and what it means to find your Telos. And there is a little bit of swearing, so listener discretion is advised. Episode overview 03:00 Marc's origin story - from stealing car radios, to copywriting and comedy clubs 17:00 Selling a company, and finding Telos 23:00 SCA v.10 27:00 How v2.0 got going