Maekan It Up

This week Eugene looks into the business of background music and the art of curating audio qualities that’s appropriate for brands and spaces. Charis discusses the shifts in the influencer economy towards nanoinfluencers and considers how this changes the prospects of influencers at various levels plus the actual overall effectiveness of these tactics. Links https://www.theguardian.com/news/2018/nov/06/inside-the-booming-business-of-background-music https://www.nytimes.com/2018/11/11/business/media/nanoinfluencers-instagram-influencers.html What is MAEKAN? MAEKAN is a membership-based publication and community focused on the sights and sounds of creative culture. We're about learning, participating, and connecting with a global community on a deeper level that social media just doesn't provide. We’re defining the future of creative culture. We don't have all the answers, but our curiosity ensures we never stop looking. Sign-Up Today If you've enjoyed this story from the archives and want to see what else